Meghan Markle has been warned “there needs to be some consistency and authenticity” running across her newly-launched lifestyle brand and that she needs to “craft the right PR strategy” to promote it.
The Duchess of Sussex, 42, recently introduced her new lifestyle brand American Riviera Orchard.
Meghan had managed lifestyle blog The Tig before becoming marrying Prince Harry and becoming a member of the Royal Family.
On Friday, the Instagram account for Meghan’s new brand appeared online and quickly gained half a million followers. The account revealed the brand’s name, logo and a short video showing Meghan cooking and arranging flowers, hinting at a homely theme for the brand.
It’s also reported that the company’s launch will coincide with a new Netflix cooking show featuring Meghan, where she’ll be making and selling her own products.
READ MORE: Meghan Markle targeted by online imposters hours after launching new brand
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“Meghan is always going to be criticised for whatever she does, but she also needs to help herself by crafting the right PR strategy.”
However, Lynn doesn’t believe Meghan is using her Royal title to benefit her new brand.
She concluded: “I don’t necessarily believe Meghan is cashing in directly on her Royal title with the brand as yet, it’s more based on her life now, hence the name of the brand. Montecito is often referred to as the American Riviera.”
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