Meghan Markle and Prince Harry have been told to “put their money where their mouth is” if they hope to rebuild faith in their brand this year.
A royal reporter has said that the Duke and Duchess of Sussex must figure out what their “core values” are before rebranding.
Speaking to GB News, Kinsey Schofield royal and showbiz reporter said: “I think that they have to figure out what their core values are and that it has to be reflected in the activities that they do, for people to have any sort of interest in them or any sort of faith in them.
“You can’t say upon leaving the Royal family that you’re going to live a life of service and then spend a significant amount of time on reality television for Netflix and Oprah Winfrey.
“We have not seen the life of service. What does Archewell stand for? What do you hope to accomplish with that? What is your mission statement? Not only as a couple but as a foundation?
“They’ve got to change public perception of them and put their money where their mouth is because there’s so much talk and little action in the spaces that they’re talking about improving.”
She went on to say the royal pair have a “fundamental lack of authenticity” and people see “straight through”.
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