Kate appeared in a video message sanctioning the launch of Shaping Us, the latest campaign part of her life-long effort to improve the knowledge Britons have of the early years and their importance. The Princess of Wales looked poised in a green jacket and black jumper as she delivered a brief statement.
She said: “Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.
“But as a society we currently spend much more of our time and energy on later life.
“Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life changing impact we can have when we build a supportive, nurturing world around children and those who care for them.
“Because by focusing our collective time, energy and resources on those most preventative years, we can make a huge difference to the physical and mental health and happiness of generations to come.”
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