Prince Harry and Meghan Markle’s future deals will be of “much lower value” since parting ways with Spotify, according to PR expert and GoUp’s chief executive Edward Coram-James. It was confirmed last week that the couple’s deal with Spotify had come to end after just over two years. The decision was “mutually agreed” between the pair and the company, with a joint statement released to confirm the news. But Coram-James does not believe the termination of the contract will harm Harry and Meghan’s careers.
Get the latest royal news straight to your phone by joining our Whatsapp community!
Coram-James exclusively told Express.co.uk: “[The end of their Spotify deal] does not mean that they will not get future deals.
“What it means is that these deals are likely to be of a much lower value, and are potentially less likely to be centered around the Sussexes producing visual or audio content.”
He added: “[Harry and Meghan] cannot afford another dud or cancellation.
“They need to keep to their content output commitments for any other projects that they are working on, to show themselves to be reliable partners. They also need to make sure that the next few pieces of work are produced to a very high standard and are commercially viable.”
The PR expert stated that he believes a “road for recovery” is possible for Meghan and Harry, and that there is a “straightforward formula to it”.
He added that the LA-based couple need to “see their popularity rise again”, or, at the very least, it needs to “stabilise”.
Last week a statement was released confirming the end of Harry and Meghan’s deal with Spotify, which read: “Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series that we made together.”
Meghan’s Spotify-exclusive podcast series Archetypes, which boasted 12 episodes, was launched last August.
Each episode, which was released weekly, saw a different guest join the 41-year-old to discuss “labels that try to hold women back”.
Following its release, and after mixed reviews, speculation began as to whether Meghan would return for a second series.
Despite no longer being associated with Spotify, the couple still has multi-million pound deals with Netflix and Penguin Random House.
