Prince Harry and Meghan Markle have “reached the end of the road” after bashing the Royal Family for years and now need to look elsewhere to “monetise” their brand, a PR expert has claimed.
The Duke and Duchess of Sussex had a big start to their 2024, with a rebrand earlier this year after they launched their new website, Sussex.com, followed by Meghan’s Instagram comeback last month, where she soft launched her latest business venture – lifestyle brand American Riviera Orchard.
The brand’s hard launch has not been announced yet, however, earlier this week, its first product – strawberry jam – was sent to 50 influencers to taste test ahead of the launch.
Overall, it is believed the duchess will be selling a wide range of products, including household goods, cookware, pet products, gardening tools, beverages, food and condiments.
Harry and Meghan also announced two new Netflix shows which are in the early stages of production – one which will “celebrate the joys of cooking, gardening, entertaining, and friendship” and a second one that will be shot at the US Open Polo Championship.
Now brand strategist Lucie Greene claimed Meghan’s latest business move may be her only option left after she and Harry exhausted all other options.
She told Grazia magazine: “Certainly, they can’t monetise their drama any more.
“I think that has reached the end of the road.”
The expert added: “She’s always modelled herself as a lifestyle curator.
“Some people seem to already want to hate this brand but, actually, I think it’s a very smart move for her.”
Meanwhile, a royal insider agreed and told the Sun: “That period of their life is over — as there is nothing left to say.”
The Sussex couple have made a series of explosive claims and accusations against the royals ever since they quit their duties in 2020.
They’ve spoken about their life within the Firm on various occasions, including their infamous Oprah Winfrey interview in 2021, their Netflix docuseries, Harry & Meghan, and the duke’s memoir, Spare.
