Meghan Markle has been warned that royal watchers can “see through” her latest rebrand as nothing more than a “marketing ploy”, according to a royal expert.
Mail on Sunday Editor at Large Charlotte Griffiths weighed in on Meghan Markle’s pivot from “feminist” to “domestic” as the Duchess of Sussex tries her hand at starting a lifestyle brand focused on cooking
She said: “She’s supposed to be a feminist ok but she has a rebranding in America – she’s Ms ‘I make jam from my grandmother’s recipe and I cook and I garden I value friendship’. It’s actually a very domestic-style rebranding for her. So that’s why I think she’s come up with the strawberry jam thing.”
Meghan Markle recently soft-launched her new lifestyle brand America Riviera Orchard with an Instagram page, the Duchess also sent out 50 jars of homemade strawberry jam to VIPs ahead of the full launch. However, some have slammed the new launch with co-host of the Mail’s The Reaction Andrew Pierce branding the jam “naff”.
Speaking on the show, Griffiths added: “I think the problem is that we can see through this. We know that Meghan is not at home with her Marigolds making jam and talking about friendship. We know actually that she’s seen Gwyneth Paltrow who created Goop and has made millions and millions if not billions out of Goop.
“So we know that this is actually probably a marketing ploy because she wants to be a serious businesswoman really. But she’s trying to keep it so domestic as if it’s a low-key sort of thing.”
