Lady Amelia Windsor enjoys a lavish lifestyle, complete with modelling, five-star hotels, and carving out a career in fashion.
Third cousin to heir to the throne Prince William, Amelia shares many of her most glamorous moments on her Instagram, and has even modelled for D&G.
She is the second daughter and youngest child of George Windsor, Earl of St Andrews, while her grandfather is the Duke of Kent, who is first cousin to the late Queen. Amelia – or “Mel” to her friends – is not a working royal, but has become a regular at London Fashion Week and has appeared on the cover of glossy magazines, including Tatler.
It was the appearance that gave her the moniker of the “most beautiful Royal”, and later caused a further stir by posing with a topless England rugby player in the same mag.
She had at the time been appointed contributing editor at Tatler.
Amelia told the magazine: “I would love to live in Dorset or Devon and swim in the sea every day come rain or shine. I’m convinced it’s the key to happiness.”
Branding expert Chris Ogle, of Flow Digital, told the Daily Mail : “Realistically, should she choose to monetise her value through brand endorsements, she would be able to earn around £1m per year without too much difficulty.
“However, should she choose to remain selective in her partnerships, then her relative value would skyrocket, as she is seen [as] not to be sold to the highest bidder.”
While Lady Amelia may not be living in palaces day-to-day, she still takes up residence in a beautiful flat in a spot just as dreamlike to many Brits – in leafy Notting Hill, London.
She shared it with her older sister Marina, and glimpses are possible through her Instagram. Hello! reports she found the hand-painted plates while on a trip to Italy.
She once described her affinity for collectables, telling House and Garden: “We have things that we’ve collected over the years and beautiful trinkets alongside treasures which I’ve found in Portobello and Golbourne markets.”
And when she’s not in the stunning flat, Amelia can often be seen staying in five-star hotels across the country.
She has been known to stay the five star beachside resort of El Fuerte in Marbella, as well as the £500-a-night Gleneagles Townhouse in Edinburgh.
Amelia is also focused on her career, having launched a fashion collection with Penelope Chilvers in mid-2018.
Twenty percent of the proceeds were donated to the War Child charity, a cause which is very close to her heart. She said at the time: “The work they do is really crucial because conflict is one of the biggest horrors that happens in the world.”
In her role as an influencer, Amelia is not bound to the same royal protocol as other, more senior members of the family.
She told Grazia: “Instagram is wonderful in so many ways, but it’s also something that should be used with respect – for yourself and for other people.
“I think it’s nice not to reveal everything about yourself and keep a bit of mystery – also not put anything inappropriate! I wouldn’t want to advocate anything negative.”
