Meghan Markle may soon see substantial returns from her strategic approach to product marketing, with experts suggesting her ventures into high-end consumer goods could yield significant profits.
The buzz surrounds the Duchess of Sussex’s recent distribution of limited-edition, American Riviera Orchard-branded jars of strawberry jam, which she reportedly sent to a select group of 50 individuals alongside a basket of lemons earlier this month.
Former BBC royal correspondent Michael Cole has previously speculated that Meghan might market these jars for an impressive £200 each, highlighting the potential for lucrative returns on her investment.
PR expert Ronn Torossian has weighed in on the approach from the former actress, emphasising the importance of carefully managing her brand presence in both the US and UK.
He told Daily Express US: “Meghan’s high-end pricing makes sense. Her marketing has been very good. With all their product rollouts, from jams to public appearances, [Meghan and Harry] have to be very conscious of many different audiences and endeavours. Their team is doing a good job.”
Torossian also suggested that Meghan’s decision to price her products at the high end reflects her commitment to quality and exclusivity.
“This has to be a very high-end product”, he explained. “When you’re talking Royal Family, obviously they’ve distanced themselves, but it still makes sense to put it at a very high end. The product has to deliver, but I do think there is a market for something like this.”
“To launch from a high-end place, you can always go middle market. You can’t go the other way.”
In light of these insights, Meghan’s deliberate approach to product development and marketing emerges as a strategic move aimed at maximising returns and solidifying her position as a prominent figure in both the consumer goods market and the public eye.
Meghan and Harry’s recent actions are not simply isolated events but rather components of a meticulously planned long-term brand transition, according to Torossian.
“These are some of the most famous people in the world in uncharted waters. They’re experiencing very unique times, they have to be very careful of their brand,” Torossian said in a previous interview.
Moreover, Torossian sees Harry’s shift in official residence to the US as a strategic alignment with Meghan’s brand, symbolising a gradual distancing from their ties to the UK.
“Listing the US as a residence is on brand with Meghan’s lifestyle launch, it’s all part of their marathon strategy, the long term. Harry’s decision goes along with their entire brand and essence. It’s what we expect of them from this point. Meghan’s brand is about the American riviera, they’re slowly distancing themselves through their branding.”
