Meghan Markle has been warned she should “be careful” if she goes ahead with returning to Instagram in the coming weeks.
The Duchess of Sussex is believed to be planning an “imminent” return to the social media platform after shutting down her previous profile ahead of her engagement to Prince Harry in 2018.
Social media expert Eric Schiffer argued the move would be a major win for Meghan as she could quickly become one of the most-followed celebrities on the platform.
But he also warned she would need to carefully consider which products to promote should she make a complete shift to an influencer career.
Schiffer said she will need to ensure she does not appear as if she were “hawking every product under the sun.”
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The Duchess’s long-awaited return to social media falls in line with reports suggesting she has been planning to embrace a new career as an influencer now she and Prince Harry are fully settled in California.
She has maintained the copyright of her old blog The Tig despite shutting it down in April 2017 – fueling further speculation the blog could also be re-launched as part of her next big career move.
Royal commentator Kinsey Schofield, the creator of the podcast ToDiFor Daily, argued earlier this year that Meghan had signaled her goal was to “reclaim her identity” with a potential social media comeback.
Schofield said: “Harry and Meghan have told us repeatedly through multiple projects that Meghan gave up everything for Harry.
“Perhaps this is Meghan trying to reclaim her identity, telling the world that she is more than Harry’s plus 1.”
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