Darts sensation Luke Littler has agreed a long-term partnership with Target and is set to launch a range of merchandise. The teenager has taken the sporting world by storm since breaking through at the PDC Darts World Championship and looks set to cash in on his success by spreading his wings away from the oche.
Littler rose to fame on his debut at Alexandra Palace over the festive period, beating several of his childhood heroes en route to the World Championship final before being beaten 7-4 by world No.1 Luke Humphries.
The teen had a chance to open up a three-leg lead during the tight battle but ultimately fell short of securing a fairytale ending to his sensational tournament, just months after finishing his GCSEs.
The teenager then proved his performances were no fluke when he cruised to victory in the Bahrain Masters and reached the final of the Dutch Masters. Littler has also impressed in the Premier League, with darts’ global reach growing as a result of the success he has enjoyed at such a young age.
Littler is now set to grow his own brand even further and has signed a multi-year partnership with Target, with new merchandise released to mark his success. ‘The Nuke’ will see two sets of branded darts (£48.95 and £14.95), shirts (£49.95) and wallets (£19.95) sold as part of his range on Target’s website, with additional products also expected to be released in the future.
Speaking about his partnership with Target, Littler said: “It’s a really special moment to be signing a long-term deal with Target Darts. They have supported me through the Elite1 program since I was 12, and I look forward to continuing this great relationship into the future.
