King Charles in peril as two other senior royals recognised as the 'best part of brand'


King Charles remains less revered than two other senior royals despite his ascendancy to the throne in 2022, an expert tells Daily Express US.

Royal author Clive Irving said that the Prince and Princess of Wales, William and Kate, are fronting the Royal Family brand while the King takes a backseat.

He said: “William and Kate are the best part of the brand. They ought to be and are really the face of the brand more than Charles is.

“I’m suprised by how passive King Charles seems. He has an absence of energy. He doesn’t seem to be able to project himself.

“William is a man of now and Charles is a man of yesterday.”

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Irving also allegew that Prince William does not believe that his father was “competent enough” to deal with the controversy surrounding Prince Andrew.

He added that the King allegedly took his lack of involvement in his son’s big environmental initiative, the Earthshot prize, as a personal slight.

Irving also draws comparisons between William and Queen Elizabeth’s rise to the throne back in 1952.

He said: “It’s important to remember that he [William] is already 16 years older than the Queen was when she came to the throne. He’s very mature and much more experienced than she was.

“It’s a different situation because his father’s not dead. He’s still there and he’s a real problem in the sense that he’s not a figure of the moment.”

The royal author believes that the King has not won over the public as his mother did.

He said: “The Head of State is supposed to be present in the lives of people if it’s even subconsciously. He’s not been able to make that breakthrough. People are largely indifferent to his presence.”

This comes amid reports that Charles could be about to give William and Queen Consort, Camilla, a new power.

He may bestow them them with the authority to grant royal warrants.

This comes amid an upcoming review of royal warrants for a group of around 800 firms that supply the royal household.

Paul Alger, the director of international affairs at the UK Fashion & Textile Association told the Telegraph: “The first question that we still have not seen an answer to is how many grantors will there be.

“There are conversations going on in the industry about whether Queen Camilla and the Prince of Wales will do it as well.

“But I think there is a level of concern because everyone is thinking about what happens to those royal warrants when for example there are fewer people to give them.”

He added: “We are fairly confident that His Majesty will want to look at perhaps a little bit more in-depth detail on the sustainable and ethical practices of businesses that are given warrants than in the past.

“The King is very passionate about the built environment. He is also very passionate about agriculture, animal husbandry and farming.”

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