A British music business is thriving in Australia thanks to the post-Brexit trade deal between the two countries.
London-based music tech company Audoo has boosted its presence Down Under after the agreement made exporting its products easier.
The business produces smart listening devices, or Audio Meters, used in venues such as pubs, bars and shops to identify when and where music is played and ensure artists are paid royalties.
Trade minister Greg Hands said: “British music is rocking around the world’s Christmas trees for a reason and Australia is no exception, with our iconic tunes ringing out across Aussie cities over the festive period.
“All our music artists really want for Christmas is to get the payment they deserve, regardless of where their song is being played.
“Our trade deal with Australia makes it easier for businesses like Audoo to expand Down Under and fill our stars’ stockings with well-earned royalties.”
The UK’s trade pact with Australia has made exporting easier for the company by slashing tariffs and cutting red tape.
It has helped Audoo – which is backed by British legends Sir Elton John and Sir Paul McCartney – more than double the number of Audio Meters in venues Down Under ahead of the lucrative festive period.
The company’s founder and CEO Ryan Edwards said: “Launching across Australia has been a major step in our journey as a proud British business growing on a global scale.
“The free trade agreement helped us accelerate our implementation ensuring our mission to deliver accurate data for fair royalty distribution.”
British musicians featured in three of the top 10 Christmas songs in Australia last year.
The UK’s trade deal with Australia – the first negotiated from scratch since leaving the EU along with a pact with New Zealand – came into force on May 31.
The agreement is expected to increase trade with Australia by 53 per cent and boost the UK’s economy by £2.3 billion.
