However, in spite of the collapse of their deal Spotify is still listed on the Archewell website as having an “exclusive partnership” with Harry and Meghan, which was created to “spotlight diverse perspectives and voices”.
PR expert Kieran Elsby believes the partnership is still on the website to enable the Sussexes to attract the attention of other brands, as it shows they are “targeting major deals”.
He told The Mirror: “It is simple. They need the Spotify association more than Spotify needs them. How times have changed.
“It is important to remember that their website serves as a representation of their brand and the Spotify mention will hold significance in their overall vision. It will show potential brands that they are targeting major deals and want to work with global brands.”
The director of Media Global PR added that the Duke and Duchess need to come up with some new ideas and fast if they still want to be in the public eye over the next ten years.
He explained: “I do feel they re-strategize and develop a new brand plan to ensure continued earnings, they seem to be very short term, quick deals, high prices with little longevity or real content. Soon enough these will run out.
“They should focus on long-lasting deals, with real quality, depth and if they do that, their brand may remain relevant for a prolonged period.
“In truth the real question is ‘What can they offer in 5-10 years time?’ I’d suggest not much on current form, yet if they regroup and stop focusing on making a quick buck, they may just still have some pull in the future.”
One Spotify executive hit out at the Sussexes on a recent podcast episode, saying: “I wish I had been involved in the ‘Meghan and Harry leave Spotify’ negotiation. The F***ing Grifters. That’s the podcast we should have launched with them.”
An insider source said of the fallout from the dig: “Meghan is distraught over this Spotify snub and the fallout that has followed. It’s totally knocked her sideways.
“She can’t believe she’s been attacked so viciously and so publicly by one of their execs, and to be labelled ‘grifters’ is an utterly humiliating and gut-wrenching all-time low – it’s served as a brutal reality check that things really do need to change to save their popularity.
“Her team have warned her that there’s no future’ with Harry and that she needs to start working on her individual projects rather than being seen as one half of ‘Brand Sussex’.”
