Ian Silvera, Editor of Future News, told Express.co.uk that Spotify could have thought their content was being “diluted” by their other deals, such as Netflix.
He told Express.co.uk: “The Sussexes have been working with other media companies, including Netflix and Penguin Random House.
“This has meant that their audio exclusivity with Spotify has been diluted – why listen to the podcast when you can watch the documentary?”
He added: “The Sussex experiment should make podcast platforms think twice about the types of arrangements they sign with celebrities and what other media work that personality or personalities may be signed up to.”
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Also speaking to Express.co.uk, Dhilon Solanki, who is the founder of personal podcast gift platform Story Locker, claimed that the “cosy” format of the podcast could have been a problem.
He said: “Archetypes successfully mined the couple’s showbiz contacts book to serve up A-List guests like Serena Williams and Paris Hilton, but the show’s format often felt too much like a cosy ‘Meghan and friends’ affair – rather than one that delivered great insights for its audience.
“What sets podcasting apart from traditional broadcasting is its greater ability to focus on individual stories and people.
“Ultra-personal podcasts can build strong and hugely loyal followings, but this series struggled to rise above self-help platitudes. Listeners expected to hear from the real Meghan, but this was often in short supply as she stayed in host mode.”
READ MORE: Royal Family LIVE: Meghan Markle issues blunt response after Spotify pulls plug on podcast
Archetypes was released last August, with the series paving the way for a host of projects that were set to come from the couple.
In the dozen-episode series, Meghan spoke to a range of guests about the history of stereotypes that women face.
The statement that was released by both Meghan and Harry company, Archewell and Spotify, read: “Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.”
