Zoë Foster Blake carries an $8,000 Chanel handbag at Sydney book launch


She has expensive taste! Multimillionaire skincare mogul Zoë Foster Blake carries an $8,000 Chanel handbag as she arrives at a book signing in a leggy summer dress


Her popular skincare brand Go-To has made her one of Australia’s richest women.

And multimillionaire beauty mogul Zoë Foster Blake certainly has expensive taste to match her eye-watering $36million net worth.

She carried a Chanel Mini Coco Handle Bag, which retails for between $5,000 and $8,000, while arriving at a book signing in Sydney’s CBD on Tuesday.

Expensive ytatserried a Chanel Mini Coco Handle Bag worth an estimated $8,000 as she arrived at David Jones on Elizabeth Street, Sydney, on Tuesday for a book signing

Luxury: Zoë Foster Blake carried a Chanel Mini Coco Handle Bag worth an estimated $8,000 as she arrived at David Jones on Elizabeth Street, Sydney, on Tuesday for a book signing

Zoë, who is married to Lego Masters host Hamish Blake, completed her luxe look with a summery dress featuring a blue and white floral print.

She added a pair of white heels and styled her cropped brunette hair in loose waves.

The skincare guru, 41, was her own best advertisement as she entered the flagship David Jones store on Elizabeth Street, sporting a glowing and flawless complexion.

So stylish: Zoë, who is married to Lego Masters host Hamish Blake, completed her luxe look with a summery dress featuring a blue and white floral print

So stylish: Zoë, who is married to Lego Masters host Hamish Blake, completed her luxe look with a summery dress featuring a blue and white floral print

The Blakes, who are parents to son Sonny, seven, and daughter Rudy, four, last year moved from Melbourne to Sydney, where they own a $9million home in Vaucluse.

With years of beauty and editorial experience under her belt, Zoë decided in 2012 she wanted to create her own skincare line.

After hearing what readers really wanted in skincare over the years, she believed she had what it took to create products for everyone to enjoy.

Details: The mother of two added a pair of white heels and styled her cropped brunette hair in loose waves

Details: The mother of two added a pair of white heels and styled her cropped brunette hair in loose waves

The idea of the company was hatched after she completed a beauty column for Mamamia that same year, closing the book on her full-time writing career and opening a completely new one.

She launched Go-To two years later, in 2014.

‘I just wanted it to be simple and uncomplicated, clean, trustworthy products that you wouldn’t be wasting money on and would know which ingredients actually worked,’ she told The New York Times in 2014.

Almost seven years later, Go-To now sells one unit of Transformazing Face Masks every 90 seconds, and has sold more than 200,000 bottles of Face Hero face oil in the last year.

In 2018, Go-To was stocked in 400 Sephora stores in the United States, and about 120 stores in Australia.

Zoë previously told the Business Chicks blog: ‘I believe that the universe rewards momentum. Just keep going forward like you know what you’re doing – and that is totally what I’ve done with my whole career.’

Go-To has had a boom in sales during the Covid-19 pandemic, which helped secure Zoë’s place on the Australian Financial Review Young Rich List last November.

In August, ASX-listed beauty giant BWX Group snapped up a majority stake (50.1 per cent) of Go-To for $89million, in a deal valuing the company at $177million.

Zoë is said to have pocketed about $30million from the deal, bringing her net worth to an estimated $36million.

Mogul: Zoë is behind one of Australia's most successful beauty brands, Go-To Skincare

Mogul: Zoë is behind one of Australia’s most successful beauty brands, Go-To Skincare

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