Where does Poppy money go?


Where does Poppy appeal money go?

Money made from purchases of Poppies goes to helping members of the Royal Navy, British Army, Royal Air Force, and their families.

The money is for those still serving and those who previously served in any war where the UK has been involved – not just the first two World Wars.

Support created by the funds goes to expert advice and guidance, recovery and rehabilitation, and transitioning back into civilian life for those who have served.



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