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'We can and should do more': Hotel industry announces $5 million, 5-year diversity plan

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A woman checking into a hotel.

The American Hotel & Lodging Association Foundation has announced a $5 million commitment and a five-year plan aimed at enhancing diversity, equity and inclusion in the industry.

“We’re announcing a bold, $5 million commitment to advance (diversity, equity and inclusion) across the industry – bringing the industry together in a unified way to help everyone in the industry who is already dedicated in this effort to build on where they are to see greater and faster impact,” Rosanna Maietta, president & CEO of the AHLA Foundation, told USA TODAY. 

AHLA has 27,000 members, including 10 of the largest hotel companies, in the U.S., including Marriott, Wyndham, Hilton and Hyatt, and 80% of franchise hotels.

A task force created last year with industry executives identified four guiding principals for the new initiative including:

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