Red Bull have confirmed that their second team will be rebranded to Visa Cash App RB Formula One Team for the 2024 season and beyond after four years under the AlphaTauri branding. As part of the new agreement, Visa will also become
Lewis Hamilton will reportedly be retaining his personal sponsorship deal with Monster, despite the global brand leaving Mercedes for rivals McLaren at the end of a 14-year partnership. The energy drink company’s branding will be present on the Woking-based team’s 2024 challenger
Emma Raducanu revealed that her lucrative sponsors stuck by her while she was sidelined for eight months last year. The Brit ended her season in spring to have three surgeries and only made her comeback last week in Auckland. A brand ambassador
The sin-bin at Leeds Rhinos home games used to be sponsored by West Yorkshire Police. It was a neat piece of tongue-in-cheek community promotion by the boys in blue – even if they stopped short of going the whole hog and putting
Carlos Alcaraz’s biggest sponsor Nike have been made to regret their post that suggested Novak Djokovic’s era of dominance is over. The American sportswear giant hailed Alcaraz after he downed Djokovic in an epic five-set Wimbledon final back in July. Nike, who
Samaritan’s Purse is donating 21 ambulances to Israel’s emergency services system in addition to the humanitarian work it has been doing in Israel and Gaza since the Oct. 7 terrorist attacks. Rev. Franklin Graham, president and CEO of both Samaritan’s Purse and
Just Stop Oil protesters have disrupted London’s Pride march in protest over the parade accepting sponsorship money from “high-polluting industries”. A number of protestors have been arrested after blocking the road in front of a Coca-Cola truck. The Metropolitan Police said that protesters sat in
The NFL Draft’s main sponsor has been Bud Light, but the spotlight on the beer brand has never been hotter as it has caught flak over its partnership with Dylan Mulvaney. Mulvaney is a transgender influencer who also scored a deal with
Comment on this story Comment Nearly a decade ago, Dieunerst Collin was enjoying “Super Buddies,” a children’s movie featuring talking dogs, with his mom at their home in East Orange, N.J. Then his sister texted with some news: A video of him