Selena Gomez rocks sleek bob and off-the-shoulder striped sweater dress plugging Rare Beauty


Selena Gomez rocks sleek bob and off-the-shoulder striped sweater dress as she plugs her Rare Beauty makeup line at Sephora Times Square


Selena Gomez was hard at work this Thursday promoting her makeup line Rare Beauty in New York City.

The 29-year-old pop act could be seen swinging by Sephora Times Square to pose up a storm at her brand’s display.

Wearing her hair in a sleek bob redolent of the flappers of the 1920s, she could be seen trying on some of her product in the mirror.

Sensation: Selena Gomez was hard at work this Thursday promoting her makeup line Rare Beauty in New York City

Sensation: Selena Gomez was hard at work this Thursday promoting her makeup line Rare Beauty in New York City

She slipped into a color-block red, white and black striped sweater dress that went fashionably off the shoulder at one side.

Adding a touch of glitz to her look with a pair of gleaming hoop earrings, she flashed her megawatt smile while at Sephora.

Selena rounded off the look with a pair of nearly knee-high black boots, accessorizing with a navy coat and a white Miu Miu bag.

Before entering the store she stood out in Times Square and threw her arms festively out while posing in front of her own ad playing on a screen above Sephora.

Place to be: The 29-year-old pop act could be seen swinging by Sephora Times Square to pose up a storm at her brand's display

Place to be: The 29-year-old pop act could be seen swinging by Sephora Times Square to pose up a storm at her brand’s display

Her own best advert: Wearing her hair in a sleek little bob redolent of the flappers of the 1920s, she could be seen trying on some of her product in the mirror

Her own best advert: Wearing her hair in a sleek little bob redolent of the flappers of the 1920s, she could be seen trying on some of her product in the mirror

The Come And Get It singer originally announced the launch of Rare Beauty in February 2020 with an ad she posted to Twitter.

‘Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just wanna be me,’ she declared in the commercial. 

On the professional front Selena can currently be seen on the Hulu sitcom Only Murders In The Building opposite comedy legends Steve Martin and Martin Short. 

During the shoot she was seen getting close to her co-star Aaron Dominguez which set off a flurry of dating rumors – until it emerged they were just filming a scene. 

What a look: She slipped into a color-block red, white and black striped sweater dress that went fashionably off the shoulder at one side

What a look: She slipped into a color-block red, white and black striped sweater dress that went fashionably off the shoulder at one side

Radiant: Adding a touch of glitz to her look with a pair of gleaming hoop earrings, she flashed her megawatt smile while at Sephora

Radiant: Adding a touch of glitz to her look with a pair of gleaming hoop earrings, she flashed her megawatt smile while at Sephora

‘We had just started working together. I honestly thought: “No wonder guys don’t want to date me!”‘ she quipped to the Los Angeles Times.

‘I think people only care because I’m young, and the older I get the less they’ll care. For now it’s a part of the job that I don’t really like. I’m actually grateful that I’m not involved with anyone right now,’ Selena confessed.

Since its release the show has been met with critical acclaim to the tune of a whopping 100% rating on Rotten Tomatoes.

Selena rounded off the look with a pair of nearly knee-high black boots, accessorizing with a navy coat and a white Miu Miu bag

Selena rounded off the look with a pair of nearly knee-high black boots, accessorizing with a navy coat and a white Miu Miu bag

Meta: Before entering the store she stood out in Times Square and threw her arms festively out while posing in front of her own ad playing on a screen above Sephora

Meta: Before entering the store she stood out in Times Square and threw her arms festively out while posing in front of her own ad playing on a screen above Sephora

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