Married At First Sight's Martha Kalifatidis is Australian brand ambassador for PrettyLittleThing


Married At First Sight’s Martha Kalifatidis announced as Australian brand ambassador for clothing retailer PrettyLittleThing – after she signed five-figure deal with the brand


Martha Kalifatidis has built an impressive career as an Instagram influencer. 

And on Monday, it was revealed that the 33-year-old has another feather in her cap – as the latest Australian ambassador for popular clothing retailer PrettyLittleThing. 

An Instagram post shared by the UK-based fashion retailer pictured the former Married At First Sight star in one of the brand’s coats, along with the announcement. 

New gig! Martha Kalifatidis (pictured) has built an impressive career as an Instagram influencer. And on Monday, it was revealed that she has another feather in her cap - as the latest Australian ambassador for popular clothing retailer PrettyLittleThing

New gig! Martha Kalifatidis (pictured) has built an impressive career as an Instagram influencer. And on Monday, it was revealed that she has another feather in her cap – as the latest Australian ambassador for popular clothing retailer PrettyLittleThing

‘IT’S OFFICIAL. Welcome to the PLT family our newest Aussie brand ambassador,’ they wrote. 

Martha showed off her $192 maxi coat from PrettyLittleThing in a series of Instagram Stories shared on Monday, likely in her first sponsored posts as brand ambassador. 

She also joked that her boyfriend Michael Burnelli, 30, would be taking photos of her outfits for ‘the next six months’. 

The former reality star had  reportedly already signed a five-figure deal with PrettyLittleThing in February. 

Sell sell sell! An Instagram post shared by the UK-based fashion retailer pictured the former Married At First Sight star in one of the brand's coats, along with the announcement

Sell sell sell! An Instagram post shared by the UK-based fashion retailer pictured the former Married At First Sight star in one of the brand’s coats, along with the announcement

Cashing in: The former reality star had reportedly already signed a five-figure deal with PrettyLittleThing in February

Cashing in: The former reality star had reportedly already signed a five-figure deal with PrettyLittleThing in February

Pint-sized star Martha has amassed over 620,000 Instagram followers since finding fame two years ago.

She has racked up endorsement deals with some of Australia’s biggest brands in the process.

From beauty and wellness products to activewear, liquor, shopping apps and even ice cream, she is making serious money on social media. 

Rolling in it: Pint-sized star Martha has amassed over 620,000 Instagram followers since finding fame two years ago. She has racked up endorsement deals with some of Australia's biggest brands in the process

Rolling in it: Pint-sized star Martha has amassed over 620,000 Instagram followers since finding fame two years ago. She has racked up endorsement deals with some of Australia’s biggest brands in the process

While appearing on The Celebrity Apprentice, Martha bragged that she’s so successful that she can earn a yearly wage in just a month. 

Although Martha did not reveal the exact figure she charges for branded content, it’s estimated she makes up to $3,000 for a single sponsored selfie. 

‘I’m a beauty influencer who probably makes your yearly wage in a month. So, you should probably take some notes because this is not a fluke,’ she said. 

Loaded: Martha has bragged that she's so successful that she can early a yearly wage in just a month and it's estimated she makes up to $3,000 for a single sponsored selfie

Loaded: Martha has bragged that she’s so successful that she can early a yearly wage in just a month and it’s estimated she makes up to $3,000 for a single sponsored selfie

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