Eamonn continued: “I just want to know Alexander, what is the set up on motorways? Are they all owned by the same people or a small group of people?
“Why is there no variation or deviation but you guys stand alone? Just explain the science behind that.”
“I think that other motorway services have a different business proposition. They are the state managers and they let franchises rent space from them whereas everything we sell within here is our own,” Alexander detailed.
“Everything we sell is of our own making or things we have bought in. We aren’t interested in chasing big brands, we’re interested in celebrating the producers and that’s our success and why other people can’t really replicate it.”
This Morning airs weekdays on ITV at 10am.