Holly Willoughby launches 12-piece jewellery collaboration with £400 necklaces


Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon – but some items cost up to £495.

The This Morning presenter, 40, has called the stunning ‘moon worshipping’ collaboration with Kirstie Le Marque, Love You to the Moon & Back.

The launch of the line – which includes three pairs of earrings, two bracelets and seven necklaces – comes after Holly released a £65 Wydle Moon candle.

Stunning: Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon - but some items cost up to £495

Stunning: Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon – but some items cost up to £495

Fans of the telly favourite were disappointed by the ‘unaffordable’ pricetag following the launch of he brand, which is set to rival Gwyneth Patrol-owned Goop. 

Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly’s candles – which cost £65 and £40.

The Wylde Moon x KLM collab starts at £100 and goes up to £495. 

Underneath a promotional post for the jewellery line on Holly’s page, one peson wrote: ‘Will these pieces be more affordable and inclusive for all?

New venture: The This Morning presenter, 40, has called the stunning 'moon worshipping' collaboration with Kirstie Le Marque, Love You to the Moon & Back

New venture: The This Morning presenter, 40, has called the stunning ‘moon worshipping’ collaboration with Kirstie Le Marque, Love You to the Moon & Back

‘I think to offer a well-being page, that is meant to promote positivity and loving better to have range that exclude people that can’t afford £65 on a candle is really sad & disappointing…

Comparing the lifestyle range to her pal Fearne Cotton’s the person added: ‘@fearnecotton offers a far better & more accessible well-being brand.’

Another person said: ‘Beautiful jewellery but way out of price range like your candles.’ 

Reaction: Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly's candles - which cost £65 and £40

Reaction: Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly’s candles – which cost £65 and £40

A third agreed and said: ‘These are gorgeous but will be out of my price league.’

However other followers simply complemented the range and told Holly it was ‘gorgeous, classy and beautiful’, among other comments.

The jewellery line celebrates the moon, the stars, and the sky with pieces featuring stunning materials such as moonstone, blue enamel, crystal quartz, and black onyx. 

Discussing her latest venture, Holly said: ‘To create something with Kirstie Le Marque, especially with Wylde Moon, with all the things I know and love that we can share as a full jewellery collection has been a bit of a dream come true.’

Pictured: The launch of the line - which includes three pairs of earrings, two bracelets and seven necklaces - comes after Holly released a £65 Wydle Moon candle (as above)

Pictured: The launch of the line – which includes three pairs of earrings, two bracelets and seven necklaces – comes after Holly released a £65 Wydle Moon candle (as above)

Comments: Fans of the telly favourite were disappointed by the 'unaffordable' pricetag following the launch of he brand, which is set to rival Gwyneth Patrol-owned Goop

Comments: Fans of the telly favourite were disappointed by the ‘unaffordable’ pricetag following the launch of he brand, which is set to rival Gwyneth Patrol-owned Goop

Meanwhile, Kirstie Le Marque said: ‘We’re absolutely delighted to launch the WYLDE MOON x KLM collaboration. 

‘The coming together of our two small, female-founded companies is a really exciting moment for us. Each piece is unique and very thoughtfully designed as a celebration of the moon and all of her beauty and power.’  

It has been reported that Holly could make up to £12million from her new lifestyle venture. 

Wylde Moon: Holly previously launched a two-wick £40 candle, a three-wick £65 candle and a £65 diffuser

Wylde Moon: Holly previously launched a two-wick £40 candle, a three-wick £65 candle and a £65 diffuser

RR expert Hayley Smith told the Metro: ‘First, Holly isn’t just a TV presenter, she’s a serial entrepreneur with several businesses already under her belt, including lifestyle brand Truly. So, she understands industry and demand.’

She added that the TV star is likely to capiltalise on the growing interesting in mental health and physical wellbeing following the UK’s Covid lockdowns.  

The Wylde Moon brands will eventually host several sections including Wylde Women, Wylde Moonboard and Wylde Podcast. 

The Wylde Moon x Kirstie e Marque collection launches November 4.

Style: The Wylde Moon x KLM collab starts at £100 and goes up to £495

Style: The Wylde Moon x KLM collab starts at £100 and goes up to £495

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