During Monday’s This Morning, ITV hosts Holly Willoughby and Phillip Schofield invited guest Emma Martin onto the show where she explained how she makes £3,000 a month from selling clips of herself breaking wind to customers online. Before the interview had even begun, Holly struggled to keep her composure as she started giggling, although she quickly stepped in to apologise to Emma for laughing as she admitted: “Farting is funny”.
“Now if you’re tucking into your lunch, I suggest you put it to one side for a moment,” Phillip warned viewers.
Holly then started uncontrollably laughing as she said: “I’m sorry.”
As she tried to pull herself together, the This Morning host continued: “Emma, who we will get to in a minute, is a married mum of two who decided to quit her successful career as a travel agent after a hobby she took up in 1999.”
Phillip joked: “So you could say Emma ended up with a windfall after she started selling videos of herself farting online.
“She’s now making £3,000 a month from her musical performances.”
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Holly began laughing again as she asked: “Can you fart on command? I can’t believe I’m asking this.
“Can you or do you have to work up to it?”
“If I eat the right foods, I can,” Emma added. “But I have to time the videos that I make.
“I don’t do it when anybody is home and I time it on what I’ve eaten and how my stomach feels.”
As the interview came to an end, Holly and Phillip completely lost it as they burst out laughing. And even minutes after the chat had finished, Holly just could not hold it together.
“I think you did quite well,” Phillip told her.
“I don’t think I did, I was terrible,” Holly laughed. “Farting is funny though.”
As she began to wipe tears away, she commented she was “crying,” before fart sounds were played in the studio, leaving both Phillip and Holly unable to get a word out through raucous laughter.
This Morning viewers also found the entire segment hilarious as many took to social media to share their thoughts.
One tweeted: “Honestly that was just rank, imagine doing that in front of James Martin.”
Another wrote: “Holly & Phil interviewing that woman who farts for cash, had me in stitches.”
A third penned: “Truth is no matter what age you are. Farts are hilarious.”
A fourth added: “Holly and Phil crack me up sometimes. They interviewed this woman who farts for a living and couldn’t contain themselves.”
“How my coffee never came out my nose laughing at @hollywills laughing at farts, I’ll never know.”
This Morning airs weekdays from 10am on ITV.