Hailey Bieber showcases rock-hard abs in silky lingerie for Victoria's Secret Collective campaign


Hailey Bieber was back again with more smoldering images of her new Victoria’s Secret campaign a day after announcing it.

The 24-year-old model stunned in a set of photos posted to Instagram on Tuesday show her in sets of silky stretch underwear. The wife of Justin Bieber is modeling the limited-edition collection as part of the Victoria Secret’s Collective campaign.

The hiring of Hailey comes after the brand said it would hire more diverse set of models.

Stunner: Hailey Bieber, 24, showed off more gorgeous photos of her new stretch lingerie collaboration with Victoria's Secret in Instagram photos posted Tuesday

Stunner: Hailey Bieber, 24, showed off more gorgeous photos of her new stretch lingerie collaboration with Victoria’s Secret in Instagram photos posted Tuesday

The day before: On Monday she shared this image and said on Instagram: 'I am so happy to announce that I am joining the @victoriassecret #VSCollective - a platform for strong women to use their voice in an authentic way'

The day before: On Monday she shared this image and said on Instagram: ‘I am so happy to announce that I am joining the @victoriassecret #VSCollective – a platform for strong women to use their voice in an authentic way’

On Monday she shared to Instagram: ‘I am so happy to announce that I am joining the @victoriassecret #VSCollective – a platform for strong women to use their voice in an authentic way. 

‘Looking forward to partnering with VS on this m journey and all to come!’

The blonde pinup said on the brand’s website, ‘I’m humbled to be in the company of these amazing women, many of whom have inspired me in countless ways with their own stories.’

Fit figure: Hailey put her washboard abs front and center in photos of her wearing silky violet and white underwear with matching robes

Fit figure: Hailey put her washboard abs front and center in photos of her wearing silky violet and white underwear with matching robes

Happy to be here: 'Looking forward to partnering with VS on this m journey and all to come!' she also shared

Happy to be here: ‘Looking forward to partnering with VS on this m journey and all to come!’ she also shared

She then touched on how VS is trying to take a different approach with their image: ‘I look forward to helping create positive change as part of the VS Collective.’ 

Hailey put her washboard abs front and center in her post while wearing an elegant set of violet lingerie.

The stretch panties featured black lace trim at the bottom, which also enlivened her lustrous bra. 

Fierce: Hailey's wavy dirty blond tresses fluttered in the breeze in another snap showing off a striking leopard-print ensemble in the same cut, but with purple lace

Fierce: Hailey’s wavy dirty blond tresses fluttered in the breeze in another snap showing off a striking leopard-print ensemble in the same cut, but with purple lace

The 5ft7in blond beauty completed the look with a flowing robe draped over her frame that also lacy trim.

She had her hands on her hips while gazing sultrily into the camera in a similar outfit that substituted the violet for white satin.

Hailey’s wavy dirty blond tresses fluttered in the breeze in another snap showing off a striking leopard-print ensemble in the same cut, but with purple lace.

She highlighted her toned figure in a black-and-white photo in a racy high-cut bodysuit with a triangular lace panel over her midriff.

She emphasized her long legs in a set of sparkling open-toe heels. 

Legs for days: She highlighted her toned figure in a black-and-white photo in a racy high-cut bodysuit with a triangular lace panel over her midriff

Legs for days: She highlighted her toned figure in a black-and-white photo in a racy high-cut bodysuit with a triangular lace panel over her midriff

Lying down on the job: A steamy follow-up post showed her resting on a leather sofa in a dark bra and panties featuring thick straps, with a glittering belt wrapped around her tummy

Lying down on the job: A steamy follow-up post showed her resting on a leather sofa in a dark bra and panties featuring thick straps, with a glittering belt wrapped around her tummy

A steamy follow-up post showed her resting on a leather sofa in a dark bra and panties featuring thick straps, with a glittering belt wrapped around her tummy.

Hailey has partnered with Victoria’s Secret as the beleaguered brand tries to reinvent itself after jettisoning its iconic Angels.

As part of its new Collective, Hailey and other models will also be designing new lingerie lines for the brand.

‘We are excited to announce model and advocate Hailey Bieber as our newest VS Collective Member,’ Victoria’s Secret said in a statement on its home page Monday.

 ‘She will join an ever-growing group of trailblazing partners who share a common passion to drive positive change.’

New look? Hailey has partnered with Victoria's Secret as the beleaguered brand tries to reinvent itself after jettisoning its iconic Angels; seen in an image shared on Monday

New look? Hailey has partnered with Victoria’s Secret as the beleaguered brand tries to reinvent itself after jettisoning its iconic Angels; seen in an image shared on Monday

The brand was said to be adopting a new diverse look by featuring models with different body types and from different ethnicities and backgrounds, though it’s unclear how Hailey or other high-profile models fit into that scheme.

Figures like Priyanka Chopra and soccer star and LGBTQ advocate Megan Rapinoe, who criticized Victoria’s Secret’s older ads as ‘patriarchal’ and ‘sexist’ to the New York Times earlier this year, are on board.

However, neither star has appeared in recent underwear ads for the fashion label, as they will instead be featured on a podcast and in other advertisements as Victoria’s Secret continues to try to resuscitate its reputation. 

Hailey has been married to pop superstar Justin Bieber since 2018, though they had an official ceremony in South Carolina in 2019.

Lovebirds: Hailey has been married to pop superstar Justin Bieber since 2018. The couple appeared on the In Good Faith podcast earlier in November to discuss their marriage; seen in September in NYC

Lovebirds: Hailey has been married to pop superstar Justin Bieber since 2018. The couple appeared on the In Good Faith podcast earlier in November to discuss their marriage; seen in September in NYC 

The couple original dated in late 2015 and early 2016 before going their separate ways, though they reunited in 2018. 

In a recent joint appearance on the In Good Faith With Chelsea & Judah Smith podcast, she opened up about how she made it through a difficult period early in their marriage after a conversation with her mother.

‘One particular time when we were in Brooklyn and I was calling her, I was crying, and I was like, “I just can’t do it. There’s no way that I’m going to be able to do this if it’s going to be like this forever,”‘ Hailey recalled.

She said her mother’s calming words helped her to weather the storm.

The star went on to say, ‘And I just remember she was so calm on the phone and she was like, “It’s going to pass, and you’re going to be fine and he’s going to be healthy and we’re here for you.”‘

Hailey added that she was determined to stay by Justin’s side as he struggled. 

‘I was in it. I made a decision,’ she said. ‘I know for a fact that I’ve loved this person for a very long time and now would not be the time to give up on him. I just wouldn’t do that to him.’ 

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