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Gannett to sell ads on Snapchat to local businesses in digital marketing collaboration

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Gannett headquarters in McLean, VA.

Gannett said Thursday it has reached a deal with the owner of Snapchat to sell advertisements on the social messaging app.

Gannett, which owns USA TODAY and more than 250 other daily publications as well as hundreds of weeklies, reached the deal with Snapchat parent company, Snap Inc., to sell the ads to its local business clients.

The move comes as Gannett continues what it has described as a digital transformation of its business as it grapples with the industry-wide decline in print revenue. 

Gannett’s LOCALiQ division, which provides digital marketing services, will offer Snap ads to its more than 100,000 small business clients.

Snapchat averages 265 million users daily, and the average user opens the app 30 times per day.More than 90% of 13- to 24-year-olds and more than 75% of 13- to 34-year-olds use Snapchat, which enables a form of enhanced messaging, video chat and media consumption.



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