With many Americans avoiding spring break travel because of the ongoing coronavirus pandemic, Cheez-It wants to deliver a spring break experience directly to someone’s door for a new promotion.
Earlier this week, Cheez-It launched its “Cheez-It Grooves Spring Break-In-A-Box” sweepstakes, which promises to deliver “all the benefits a spring break vacation provides” to the winner.
According to the announcement, the winner will get to choose one of three experiences — for the winner and up to five friends — inspired by Cheez-Its Grooves cracker flavors: Sharp White Cheddar, Zesty Cheddar Ranch and Scorchin’ Cheddar.
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Each of the experiences includes a hot tub, DJ, gaming simulator experience and food station, all based on different themes, according to the official rules.
The “Scorchin’ Island Break” experience will include a surf simulator, the “Zesty Dude Ranch Break” will include a bull-riding game and the “Peak White Cheddar Break” will include a snowboarding simulator.
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Aside from the spring break experience, the winner will also receive a year’s supply of Cheez-It Grooves, the announcement said.
“It’s a once-in-a-lifetime opportunity from a one-of-a-kind snack,” Jeff Delonis, Cheez-It’s senior director of marketing, said in a statement.
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To enter, fans can share what experience they would choose on Twitter using the hashtag #GroovesBreakEntry, along with the hashtag for their preferred experience: #ScorchinIsland, #ZestyDudeRanch, or #PeakWhiteCheddar, the announcement said.
The deadline to enter is March 26 and the winner will have until May 15 to use the experience, according to the official rules.
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Cheez-It isn’t the only company to offer a spring break getaway this year.
Earlier this month, Natural Light announced a social media contest to give away a free trip to East Sister Rock Island in Marathon Key, Florida, as a way to celebrate the launch of its new Pineapple Lemonade Naturdays beer.