Channel Ten's coverage of the Melbourne Cup suffers abysmal ratings for a THIRD year in a row


Channel Ten’s coverage of the Melbourne Cup suffers abysmal ratings for a THIRD year in a row


Channel Ten’s coverage of the Melbourne Cup has suffered abysmal ratings for a third year in a row.

Commentating lead by Michael Felgate, Cup winning jockey Michelle Payne and Caty Price and British racing expert Francesca Cumani, who was live from London, failed to entice punters. 

The annual horse racing event drew in just 1.21million viewers across the five city metro, TV Tonight reported on Wednesday.  

Not a hit: Channel Ten's coverage of the Melbourne Cup suffered poor ratings for a THIRD year in a row with just  1.21million viewers tuning in. Pictured: Fashions on The Field reporters Rob Mills and Kate Freebairn

Not a hit: Channel Ten’s coverage of the Melbourne Cup suffered poor ratings for a THIRD year in a row with just  1.21million viewers tuning in. Pictured: Fashions on The Field reporters Rob Mills and Kate Freebairn 

The Fashions on The Field and entertainment reporting by Rob Mills and Kate Freebairn also didn’t draw in the viewers. 

Last year’s coverage of the event drew in 1.41million of viewers who were mostly in lockdown.

The 16 per cent audience decline between 2021 and 2020 is the lowest number recorded since coverage for the event moved from Channel 7 to Ten in 2019.

Losing numbers: Commentating lead by Michael Felgate (left), Cup winning jockey Michelle Payne and Caty Price (right) and British racing expert Francesca Cumani, who was live from London , failed to entice punters.

Losing numbers: Commentating lead by Michael Felgate (left), Cup winning jockey Michelle Payne and Caty Price (right) and British racing expert Francesca Cumani, who was live from London , failed to entice punters.

In its first year, after Ten spent $100million to secure broadcast rights for the Melbourne Cup Carnival until 2023, just 1.32million tuned in to watch ‘the race that stops the nation.’  

In the four years prior to the broadcast deal, Channel Seven’s coverage of the Melbourne Cup ranged between 1.84million to 2.07million, according to data on TV Tonight.

Aside from Verry Elleegant and jockey James McDonald winning Tuesday’s Cup, Network 10’s streaming service saw a considerable jump in numbers.

Small win: Aside from Verry Elleegant and jockey James McDonald winning Tuesday's Cup (pictured), Network 10's streaming service saw a considerable jump in numbers, it recorded 175,000 viewers, an increase of 17 per cent on last year's numbers

Small win: Aside from Verry Elleegant and jockey James McDonald winning Tuesday’s Cup (pictured), Network 10’s streaming service saw a considerable jump in numbers, it recorded 175,000 viewers, an increase of 17 per cent on last year’s numbers

Although the free-to-air coverage plummeted, 10 play recorded 175,000 viewers, an increase of 17 per cent on last year’s numbers, according to The Australian

In past years, the Melbourne Cup carnival coverage was a goldmine of WAGs, athletes and celebrities who all turn out to watch ‘the race that stops the nation’. 

But due to the ongoing Covid-19 pandemic, the usually heaving event was something completely different in 2021 with attendees of over 100,000 cut to just 10,000 for Melbourne Cup day. 

A VERY different Melbourne Cup: In past years, The Melbourne Cup carnival coverage was a goldmine of WAGs, athletes and celebrities. But due to the ongoing Covid-19 pandemic, attendees were cut from 100,000 to just 10,000 for Cup day (pictured)

A VERY different Melbourne Cup: In past years, The Melbourne Cup carnival coverage was a goldmine of WAGs, athletes and celebrities. But due to the ongoing Covid-19 pandemic, attendees were cut from 100,000 to just 10,000 for Cup day (pictured)

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