Bradley Walsh, 60, was on hand to help another four contestants take on The Chase, hoping each of them would walk away with a share of the jackpot prize. First, they would have to defeat Jenny ‘The Vixen’ Ryan and complete a number of rounds, including the cash builder. However, when it was time for Keith to try and build up some money to play for, the ITV quiz show was shocked to discover the player was a Lord and made a request to bosses to acknowledge the regal title.
After telling the host he was retired, Keith explained how he had recently become interested in genealogy and tracing his family tree.
He then said: “Believe it or not, you are talking to distant royalty here,” leaving the host baffled by his admission.
“Who are you related to?” Bradley asked with the contestant detailing how 22 generations ago, his family name was Plantagenet, the title for a regal clan in France.
“And so, for a very good joke, my sister decided to buy me a little piece of land up in Scotland,” the player continued.
“So now I’m Lord Keith of Glencoe,” he declared before the presenter then said they needed to change his name on the player’s table.
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“We can’t just have Keith,” the host told the show bosses and within seconds, the alterations had been made.
The contestant then offered his gratitude to the presenter for acknowledging his royal title before the game recommenced.
Throughout Keith’s round, whenever the host failed to call him by the term Lord, he jokingly apologised.
Fans were also amused by the change made as one wrote on Twitter: “Lord Keith. That’s brilliant #thechase.”
Charlotte had managed to build up some money in the cash builder but opted to play for Jenny’s higher offer of £120,000.
Unfortunately, it was a short-lived affair as the contestant failed to outrun the Chaser and was sent home within minutes of the programme starting.
One of those watching at home remarked: “Charlotte came, she saw, she didn’t conquer #TheChase.”
Another shared: “Got to be one of the quickest appearances on The Chase. It’s only 5.07 pm for f***s sake and she’s out #thechase.”
A third posted: “Crikey that was quick…didn’t have time to put her lippy on #TheChase.”
With Charlotte out of the running, it was Lord Keith who joined Melanie and Ben in the concluding round, with all three playing for a total of £11,000.
The team only managed to acquire 14 points in the Final Chase that Jenny would have to match to stop them from winning the jackpot.
With 35 seconds to spare, The Vixen did catch the team, meaning they left empty-handed.
The Chase airs weekdays at 5pm on ITV.